| dmtile-full | Was only supposed to change the URL structure. Instead it regenerated content AND design too. | Good original service copy got replaced with thin 487-word template text; every town card became identical. The exact thing the client did NOT want. |
| Copying | "Mimicked" original content instead of copying it verbatim. | Design got re-interpreted (worse) AND copy got watered down trying to mimic. Restore = move exact text, don't paraphrase. |
| Data | Silently drifted facts between builds. | Brand (DM Tile LLCβDmtilellc), hours (Every Day 9β5βMonβFri 8β5), town lists, review count (27 vs real 9), testimonial hometowns all changed without anyone approving. |
| Services | Duplicated a service to fill a nav slot. | "Shower Tile Installation" became byte-identical to "Shower Waterproofing". Duplication, not differentiation. |
| Claims | Propagated unverified claims. | "5.0β
/27 reviews", "lifetime mold-free", "leak-free guarantee", "Authorized Installer", "licensed & insured" β most not verified. Trust/legal risk. |
| dmtile-full-copy | Good original technical content restored; URL structure made flat. | The working build we keep. Same design family as original. Fix forward from here, do NOT restart. |